⚠️ Unsupported Browser

Your browser is not supported.

The latest version of Safari, Chrome, Firefox, Internet Explorer or Microsoft Edge is required to use this website.

Click the button below to update and we look forward to seeing you soon.

Update now
research

Research: Beliefs that enable innovation in an organisation

We are looking for teams, business units and organisations to take part in a piece of research focused on understanding the underlying beliefs that are enabling rapid innovation.

Culture can be seen as a collection of organisational habits – the behaviours that are normal or usual for us and the systems, signals and stories that reinforce them. As organisational culture consultants and practitioners, we’ve also seen that it is the underlying beliefs and assumptions that people hold about what matters and what’s OK that drive those behaviours.

Collecting data about those beliefs can be the key to understanding what’s driving helpful and less helpful cultural norms and behaviours in organisations and gives insight into how those behaviours might be amplified or encouraged to change.

The current crisis has resulted in huge behaviour shifts for many organisations and has challenged many of our beliefs and assumptions about what’s possible and how we need to work. In particular we’ve seen dramatic increases in the pace of innovation.

Take part in our research

As part of our ongoing commitment to understanding more about organisational culture during these unusual times, we are looking for teams, business units and organisations to take part in a piece of research focused on the underlying beliefs that are enabling rapid innovation.

What will you gain from participating?

Taking part involves sharing a simple 15 minute survey with colleagues in the organisation. You will then receive a confidential report summarising your results, including:

  • The beliefs and assumptions that exist within your organisation which may help or hinder the ability to innovate.
  • Where (and how) to focus effort so that your organisation’s ability to innovate can be enhanced.

To participate, simply complete the form to the right.

Want to participate in this research? Complete the form below



Innovation in automotive

Car manufacturers in Asia have developed virtual show rooms where consumers can browse the latest models; these are now becoming part of what they see as a new beginning-to-end digital journey. Airlines and car-rental companies are also developing contactless consumer journeys.

Source: From thinking about the next normal to making it work: What to stop, start, and accelerate, McKinsey 2020

Innovation in retail

A leading US retailer in 2019 wanted to launch a curb side-delivery business with an original plan that it would take 18 months. During the lockdown, it went live in less than a week—allowing it to serve its customers while maintaining the livelihoods of its workforce.

Source: From thinking about the next normal to making it work: What to stop, start, and accelerate, McKinsey 2020