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webinar

Key Account Excellence webinar

Sharing Key Account Excellence best practice that builds stronger, longer-term and more meaningful relationships with customers.

Date: Thursday 12th March 2020

Time: 09.30-10.30am GMT

Informed by our data bank on customer-centric capabilities , this webinar will focus on Key Account Excellence and address some of the biggest and most common obstacles that prevent Pharmaceutical companies from achieving it.

Calling on our two decades of experience in Key Account Excellence, it will provide you with insights, practical tools and techniques that will address these obstacles and support your customer facing teams to:

  • Build the skills, insights and capabilities to understand the needs of priority accounts
  • Gather in-depth insight that builds understanding in the analysis of their account
  • Build confidence to challenge and flex business plans if key milestones are not being met
  • Effectively use account insight to define a shared, mutually beneficial goal

Your webinar hosts

This webinar will be hosted by our consultants who have years of Pharmaceuticals experience, and through repeated practice have learned a lot about what helps and hinders organisations in their mission to achieve Key Account Excellence.

Webinar registration



Sarah Taylor

Sarah boasts a wealth of experience within the pharmaceuticals sector. Holding a number of key roles within national and global pharmaceutical organisations, she understands the complexity of the industry from every angle including market access, brand planning and strategy development.

Today, Sarah is using her expertise and applying it to the world of organisational change and our pharmaceutical clients – supporting them to achieve excellence in they way they work with customers.

As Commercial Capability Lead at Rubica, Sarah’s is focused on developing, coaching and giving people the confidence and ability to succeed within their role and in the wider pharmaceutical industry.

Paul Frith

Paul is a specialist in performance measurement and analytics; a specialism that he has applied to the world of organisational change following a realisation: organisations want and need to understand the results of a change and where opportunity exists to drive additional change and further improve performance.

Paul has worked with a number of  pharmaceutical businesses around the world including Celgene, Novartis and Sanofi who have valued his ‘passion’ and ‘genuine desire to see the organisation’s he works with succeed’.

Today, as co-founder and Director of Performance Measurement & Analytics at Rubica, Paul leads all of our performance measurement work and integrates it into our change programmes.