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Enabling leaders to manage and understand the changes required to become a customer-first operation whilst balancing the needs of short term gains with longer term ambitious goals.
Assumptions are the termites of relationships.
Henry WinklerSeeking ways to transform customer relationships?
Looking to engage more effectively with critical accounts?
Want to expand customer interest beyond a single brand to the rest of your portfolio?
In a busy healthcare landscape with so many products competing for market share, it is increasingly difficult for pharma companies to differentiate themselves. The most effective way is to transform their commercial relationships by prioritising their customers’ needs and challenges.
This programme enables leaders to understand the changes required to become a customer-first operation whilst continuing to balance the needs of short-term gains with longer-term ambitions. Its structured approach identifies areas where past progress can be consolidated and pinpoints gaps where a step-change is needed.
Rather than simply providing an overarching strategic plan to be worked through, it draws on Rubica’s blend of expertise to establish the case for change, to create a change plan, and then ensure that it’s instigated in a way that is collectively owned and driven across the business. At the same time, quantifiable measures demonstrate the value of achieving the agreed goals and allow progress to be followed day by day.
A truly customer-first approach has clear benefits. Teams with a cross-organisational, cross-functional impetus behind them engage more effectively with critical accounts in longer-term partnerships. And those accounts are more likely to expand their interest beyond individual brands to the rest of the organisation’s portfolio.
To find out more about our Customer-first organisation programme, contact us by clicking the link below.
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