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Customer-centric strategy


A programme that gets to the nub of the strategic changes needed to build sustainable relationships with the right customers – creating maximum value for them and for your organisation.

Customers will never love a company until the employees love it first.

- Simon Sinek

Want to become more customer-centric?

Looking to sustain your competitive advantage when your customers are changing?

Need to introduce customer-centric ways of working to better respond to customer needs?

Want to better engage with customers and support their decision making?

Building customer-centric organisations

With customers and competitors changing, putting new and different demands on organisations, delivering on a customer-centric strategy often requires a re-think and reshape of organisational set-up, mindset and capabilities. This programme gets to the nub of the strategic changes needed to ensure sustainable relationships with the right customers so you can create the maximum possible value for them and for your organisation.

We’ve helped organisations of all shapes and sizes, from many areas of the world to realise their customer-centric strategy. We design step by step programmes based on proven methods to help clients form a holistic view of the organisation’s set up, processes and culture and build a practical and do-able plan. The result is structures, capabilities and mindsets that get everyone aligned behind exceptional customer relationships and improve business performance.

Customer centric capabilities | Programme

Customer-centricity case studies

Delivering excellence to customers

A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.


It’s very rare to find an organisation that combines Key Account Management expertise with organisational change and performance measurement. Rubica fulfils all those areas.

Huw Watkins, Head of Global KAM Excellence, Novartis Read more
All case studies

What clients say about our customer-centricity programmes

I have no doubt that when I look at how we are currently managing initiatives internally and managing our customer relationships then we are in a far better place as a result of the support that we’ve been given by Rubica.


Want to be more customer-centric?

We can help you build the confidence, capabilities, mind-sets and behaviours that will bring your customer closer.