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changing mind-sets

Changing company mind-sets

Rigourous group coaching that creates the beliefs and behaviours needed to create a customer-centric culture in a team or organisation.

All progress takes place outside the comfort zone.

- Michael John Bobak

How we build a customer-centric mind-set

The right company mindset, behaviour and culture is critical in order to become truly customer-centric. After all, if individuals don’t recognise or believe they can establish a partnership with a customer, it instantly becomes difficult to achieve. Delivered virtually or face-to-face, this programme shifts mindsets and builds the beliefs, confidence and ability that will accelerate meaningful, value adding relationships with your most important customer accounts.

Through group mentoring sessions, we will build a picture of individual mindsets and how they are helpful or not when it comes to working with critical customers. Then, we will provide a structured, self-coaching process that creates the ways of thinking and behaving you need to create a step up in performance and deliver differently to customers.

Customer-centricity case studies

Delivering excellence to customers

A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.

Read more

It’s very rare to find an organisation that combines Key Account Management expertise with organisational change and performance measurement. Rubica fulfils all those areas.

Huw Watkins, Head of Global KAM Excellence, Novartis Read more

Adopting a customer-centric way of working

A case study on how we helped Novartis encourage teams in high-potential markets to adopt a more customer-centric way of working.

All case studies

Want to be more customer-centric?

We can help you build the confidence, capabilities, mind-sets and behaviours that will bring your customer closer.