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strategic account working

Strategic account working

Strategic account set-up

Accelerate the organisational capabilities and design the ‘best fit’ commercial model that’s needed to partner effectively with your most important accounts.

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

- Steve Jobs

How we help build effective partnerships in your strategic accounts

By bringing customer-facing and back office functions together in a facilitated workshop, you will build a firm understanding of the organisational capabilities, innovation and operating model your organisation needs in order to build meaningful and profitable partnerships within your most critical key accounts.

Fuelled by insights taken from our commercial capability data bank, you’ll be supported to break down silos, work out your organisational requirements and design a clear plan that can be replicated for key customer groups and all critical accounts.

Customer-centricity case studies

Delivering excellence to customers

A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.

Read more

It’s very rare to find an organisation that combines Key Account Management expertise with organisational change and performance measurement. Rubica fulfils all those areas.

Huw Watkins, Head of Global KAM Excellence, Novartis Read more

Adopting a customer-centric way of working

A case study on how we helped Novartis encourage teams in high-potential markets to adopt a more customer-centric way of working.

All case studies

Want to be more customer-centric?

We can help you build the confidence, capabilities, mind-sets and behaviours that will bring your customer closer.