How to succeed at Key Account Management

Informed by our data and through distilling our 20 years of award-winning experience in Key Account Excellence, this guide shares:

• An approach for how pharma and biotech can best engage customers and manage key accounts following the accelerated changes that healthcare providers have undergone in the wake of Covid-19.
• The key capabilities that are needed now and in the future (at a Leader, Team and Manager level) to best engage customers and ensure Key Accounts flourish.
• Ways to begin building a suite of future-focused capabilities  – creating an account-first organisation.