Lead with Impact: Unlock Triple Wins in Key Accounts

Looking for new ways to boost performance in Key Account teams? Watch our webinar for fresh perspectives

About this webinar

Learn how a few subtle shifts can unlock major wins in performance, in your team or your own accounts, with top tips from our Excellence in Key Account Management work.

We all hit roadblocks – even the best performers. 
Whether it’s struggling to secure access, engage HCPs, or align internally, a few shifts in perspective can make all the difference for you as KAMs, MSLs and Sales reps or first-line team leaders. That’s what this free webinar is about.

Harry Malcolm and Paul Frith share top insights on our approach to Excellence in Key Account Management – specifically for first line managers leading field-based teams across sales, medical, and marketing and for in- field account managers, sales and liaison teams.

Excellence in Key Account Management

As a first-line manager, your role is critical in driving commercial success and strengthening key account relationships. The Excellence in Key Account Management Programme equips you with the tools, confidence, and coaching strategies to help your teams navigate challenges, secure better customer access, and achieve measurable growth.

Discover how the “Excellence in KAM” Programme empowers first-line leaders to drive patient benefit, partner value, and performance gains.