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Guide: Applying the 5 principles of Key Account Excellence

A guide sharing the common pitfalls (and how to overcome them) when it comes to applying the 5 principles of Key Account Excellence’. 

The 5 principles of Key Account Excellence have been designed in collaboration with some of the world’s top pharmaceutical organisations and are informed by our 20+ years of experience in Key Account Management.

By downloading this guide you’ll gain access to:

  • A copy of Rubica’s 5 principles of Key Account Excellence and what they mean,
  • How to enable the successful implementation of the 5 principles by sharing some key watchouts,
  • Practical top tips for overcoming common obstacles when applying the 5 principles,
  • Ideas on how to shift mindsets, behaviours and ways of working so true Key Account Excellence is achieved,
  • Examples of how other pharma organisation’s have applied these 5 principles and the results they have achieved.

To access your copy of the guide, simply complete the form (right).

Download your copy of the guide