Guide: Applying the 5 principles of Key Account Excellence

The 5 principles of Key Account Excellence have been designed in collaboration with some of the world’s top pharmaceutical organisations and are informed by our 20+ years of experience in Key Account Management.

By downloading this guide you’ll gain access to:

• A copy of Rubica’s 5 principles of Key Account Excellence and what they mean,
• How to enable the successful implementation of the 5 principles by sharing some key watchouts,
• Practical top tips for overcoming common obstacles when applying the 5 principles,
• Ideas on how to shift mindsets, behaviours and ways of working so true Key Account Excellence is achieved,
• Examples of how other pharma organisation’s have applied these 5 principles and the results they have achieved.

To access your copy of the guide, simply complete the form (right).