Why First-Line Managers are critical to pharma success
In pharmaceutical and life science organisations, First-Line Managers play a pivotal role in shaping team performance. Yet many First-Line Managers feel they don’t have the coaching capabilities needed to lead effectively in today’s complex, hybrid environments. This is only compounded by other common challenges:
- Limited time to coach – First-Line Managers are stretched across competing priorities — leaving little time for high-quality coaching. As a result, teams lack the consistent guidance needed to perform at their best, putting both short-term results and long-term capability at risk.
- Varying levels of in team experience – Teams have varying levels of experience, motivation, and development needs, whilst coaching approaches are often standardised, which leads to disengagement and underperformance.
- The need to translate strategic priorities – It is often a challenge to translate strategic priorities and brand plans into everyday team behaviours – a disconnect which jeopardises the successful execution of brand goals and weakens alignment across commercial teams.
Introducing Adaptive Coaching Excellence – built for pharma & life sciences
Rubica’s Adaptive Coaching Excellence programme is tailored to the unique challenges of pharma and life sciences.
Built on behavioural science and real-world insights it equips First-Line Managers with the skills to coach adaptively, lead confidently, and drive measurable commercial impact, to ultimately create:
- Enhanced team agility and responsiveness
- A stronger coaching culture across teams
- Improved sales effectiveness and engagement
- Scalable leadership capability
- Alignment with strategic business goals
What you can expect from the programme
Adaptive Coaching Excellence is focused on elevating commercial excellence in pharma and life science organisations. It is delivered through a blended, scalable format and is purposely designed to require minimal time out of the field…
Key benefits of the programme
- Customised for pharma and life sciences
- Blended learning approach (in-person or virtual sessions and ‘on the job’ application)
- Data-driven insights to track progress
- Peer-to-peer learning and support
- Boosts team engagement and agility
- Strengthens coaching culture
- Aligns leadership with strategic goals
