An by invitation only lunch

Why are we hosting this lunch?

Across life sciences, there’s no shortage of intent.

Everyone is investing in more customer-focused ways of working:

• Teams are being trained.
• Shiny systems are being bought.
• New approaches are being rolled out.

And yet…

• Activity still wins.
• Old habits creep back in.
• And the behaviours everyone agrees are needed don’t stick.

Let’s be honest…

This isn’t because people don’t get it. Or because they don’t care.

More often it’s something much deeper…the “system”, which is set up to make the ‘old way’ easier:

• Activity not customer impact is rewarded…
• Time to be truly customer-focused is hard to justify…
• Managers are under pressure to deliver short-term results…

So of course, teams revert.

They’d be irrational not to.

And this is what this peer-to-peer lunch will address…

Key details about the lunch

The date and time

17 September 2026 | Central London | 11.30-14.30

The format

It’s a small, in-person, expertly facilitated peer discussion with a carefully selected group of senior leaders to ensure a high-quality, relevant conversation, where we’ll explore:

• Where customer-focused transformation breaks down (and how to spot it early)
• The barriers that make new behaviours hard to sustain day-to-day
• Where organisations are making this work, and what they’re doing differently
• The practical shifts that can make new behaviours easier to sustain than the old ones

Who is it for?

This is for leaders across commercial and business functions who are already leaning into this shift, but are quietly wondering: “Why isn’t this landing in the way we expected?”

Why join?

This is not a “best practice” session. It won’t explore theory. There won’t be any slides. Instead, it’s a chance for you to connect with peers facing a similar tension, gain new perspectives, ideas and ways to become “less stuck” so you walk away with something you can action right away.

What will you walk away with? 

1. A deeper understanding of WHY customer-focused transformation isn’t sticking
2. A practical “Now and Next” blueprint for how to enable behaviour change to stick based on real world experiences (and the things to watch out for)
3. Support to lead customer-focused change
4. Connection with a peer network facing the same challenge, expert help, and inspirational resources

How to join

To save your seat at this by invite only lunch, simply RSVP below…