Elevate first-line manager coaching with the ABCD objective toolkit

In Pharma, frequent, high-quality coaching can deliver 16.7% higher revenue growth*. Yet, with so little time, many managers default to familiar coaching mindsets and behaviours—even when these approaches no longer match the realities of today’s healthcare landscape.

The ‘ABCD objective toolkit’ provides First-Line Managers with a practical and fast way to address this challenge AND elevate coaching conversations (even when time is tight).

Why download the ABCD objective toolkit?

• A structured framework to support first-line managers with driving behaviour change and subsequently measurable performance growth.
• Helps define an objective that is aligned to business priorities.
• Enables the creation of focused development plans – clearly outlining what success looks like, how it will be (practically) achieved, and where accountabilities lie.
• Supports personal development whilst fulfilling broader business outcomes, translating strategic intent into observable and sustainable results.

What’s inside?

• A full outline of ‘what an ABCD objective is
• A step-by-step guide on how to use the toolkit
• Crucial top tips and watch-outs – informed by those who have used the tool
• A template for anyone to build their own ABCD objective in collaboration with a coachee – ensuring it is clear, concise, and time-bound, with measurable outcomes that define both progress and success.
• Access to our free Coaching Impact Assessment – designed to give you clarity on:
  • Current coaching practices within your team
  • Where opportunities exist to accelerate growth and commercial impact via coaching
  • Potential coaching risks that could be hindering performance
  • Access actionable steps to unlock coaching potential and real, measurable results—fast

Who is it for?

• Senior leaders in pharma who want to empower their first-line managers
• First-line managers seeking to boost coaching effectiveness and deliver business results

*Sales Management Association