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How to design internal events that deliver ROI and lasting behaviour change

Organisational Change 13th November 2025

Half of leaders* question whether internal events actually deliver change. If you’ve ever wondered the same, you’re not alone.

In this suite of short videos, we unpack the 5 biggest reasons why internal events fail to shift behaviour, drive change and deliver ROI. We also share practical steps to make your next internal event a true catalyst for organisational change.

*Apollo Technical

Reason 1: Get uncomfortably specific

If the desired change espoused during an internal event isn’t crystal clear, everything else becomes guesswork.

In this video we explore the idea of getting uncomfortably specific, so you really define the change you want to spark and how to design every element of the event around that goal.

Access the Event Impact Canvas to address this pitfall

Reason 2: Facing reality - the unwritten rules

Events often focus on how things should work (the written rules), not how they really work (the unwritten rules, politics, and day-to-day realities).

The result? People nod politely but think, “That’s nice, but it won’t work here.”

This video will help you avoid this pitfall – so an event openly addresses unwritten rules and subsequently builds what’s needed to drive meaningful change.

 

Access the Event Impact Canvas to address this pitfall

Reason 3: No opportunity to practice

If participants only have the chance to listen and discuss during an event, they may leave fired up but unsure of what to do next.

In this video we talk about the importance of practice – letting people try things out in the room. In doing this, people leave not just motivated, but confident and clear on their next step.

Access the Event Impact Canvas to address this pitfall

Reason 4: Underestimating the effort required to change

Change takes effort. Yet many leaders assume people will “just make it work,” overlooking the real energy required to shift habits.

In this video we share ideas on how to make change feel easier, whilst helping people to understand exactly what to do and when to do it to encourage action post event.

 

Access the Event Impact Canvas to address this pitfall

Reason 5: No post event visibility

If no one talks about the event afterwards—did it even matter?

Momentum fades fast without visible follow-up, reinforcement, or accountability.

In this video we share ways to keep the spotlight on – sharing wins, tracking progress and hold people to account.

Access the Event Impact Canvas to address this pitfall
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