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We’re proud to announce that Rubica has been highly commended in two categories at the PMEA Awards 2025, recognising our expertise in mindset change, behaviour change, and healthcare transformation.
Our innovative coaching programme in partnership with GSK was celebrated for creating measurable impact – highlighting Rubica’s ability to help life science organisations drive mindset change and behaviour change, enabling teams to adopt new ways of thinking and working that lead to sustainable success.
Judges comments included:
“…a focused and well-executed capability programme that transformed coaching from a procedural skill into a performance driver. The clarity of purpose, co-creation approach, and behavioural insight make it credible and replicable. Early results show genuine impact, with managers coaching differently and teams engaging more deeply. A practical and people-centred example of mindset change done right.”
Being highly commended as a support agency reflects our commitment to delivering data-driven, strategic solutions. By combining insights with practical tools, we help leaders and teams embed mindset and behaviour change that unlocks long-term performance.
This accolade reinforces Rubica’s mission: to help organisations work smarter, deliver better customer experiences and drive measurable sales and patient impact.
Judges comments included:
“Rubica Change & Analytics demonstrated that they were a focused, high-impact consultancy. Rubica combines behavioural science, neuroscience, and data-driven change management to deliver measurable outcomes that directly improve organisational performance and patient access. Exceptional client testimonials with quantifiable results substantiate its claims of transformation.”
A huge thank you to our clients and partners for your trust, and to the PMEA Awards for recognising the impact of our work.
Sophie Brooks -