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key account management

How to succeed at Key Account Management

The future of Key Account Management guide

Sharing insights on how to best engage customers and manage key accounts in the wake of Covid-19.

Informed by our data and through distilling our 20 years of award-winning experience in Key Account Excellence, this guide shares:

  • An approach for how pharma and biotech can best engage customers and manage key accounts following the accelerated changes that healthcare providers have undergone in the wake of Covid-19.
  • The key capabilities that are needed now and in the future (at a Leader, Team and Manager level) to best engage customers and ensure Key Accounts flourish.
  • Ways to begin building a suite of future-focused capabilities  – creating an account-first organisation.

Complete the form to access your guide



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