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key account management

How to succeed at Key Account Management

The future of Key Account Management guide

Sharing insights on how to succeed at Key Account Management within pharma and biotech in the wake of Covid-19.

Informed by our data and through distilling our 20 years of award-winning experience in Key Account Management, this guide shares:

  • An approach for how pharma and biotech can succeed at Key Account Management following the accelerated changes that healthcare providers have undergone in the wake of Covid-19.
  • The key capabilities that are now needed (at a Leader, Team and Manager level) and ways to build them in order to best engage with customers and for Key Accounts to flourish.

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