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webinar

What HCPs value: Achieving relevance and results with account insights

About this webinar series

Success in pharma today hinges on truly understanding what matters most to your customers—and acting on it. But this can only happen when you have robust, accurate, and relevant information about what matters to accounts and their patients AND the capabilities to transform that information into actionable, account-centric insights.

The reality is that most teams struggle in this area, with Rubica’s databank revealing that only 1 in 4 pharma field teams excel at turning information into insight.

This webinar recording gives you a rare chance to hear directly from:

  • Healthcare Professionals (HCPs) about what they value most, where pharma’s current approach to account insights falls short, and how pharma can better act on information.
  • Pharma leaders who have weathered the storm and changed mindsets and behaviours around account insights, which are paying measured dividends.

Access the recording of this webinar


What you’ll gain from this webinar series

  • Direct HCP perspectives: Hear from HCPs about what they truly value in pharma partnerships—and where current approaches fall short.
  • Strategic insight activation: Discover proven methods for translating account insights into account plans and actions that deliver results for both patients, providers and you
  • Collaboration that counts: Learn how to foster meaningful collaboration and trust at the account level, directly from those on the front line.
  • Pharma’s evolving response: Engage with senior pharma leaders as they share successes, challenges, and practical steps for aligning organisational goals with real-world needs.

Why you should attend

  • Shape the future: Gain actionable strategies to close the insight gap and enable performance in account teams.
  • Elevate your team: Empower your teams with a deeper understanding of account priorities and practical ideas for partnership success.
  • Network with peers: Hear from other senior leaders committed to advancing insight-driven pharma strategies.

About our guest speakers:Ana Isabel Gonzalez González

Ana Isabel González González, Head of the Area for the Promotion of Innovation and Internationalization of Health Research at the Regional Ministry of Health of Madrid

Ana leads strategic initiatives on health innovation and digital transformation, including the Collaborative Health Innovation Network (ReCiS-CM) and the federated health data space HealthData@MAD-R&I. She actively participates in European networks such as EIT Health, EGPRN, and the NIHR MLTC CNC, and has promoted research projects on multimorbidity, health outcomes, and the implementation of digital communities of practice. With extensive experience in interinstitutional coordination and public–private collaboration, she combines strategic management with academic production, being author and co-author of scientific articles, systematic reviews, and contributions to national and international conferences.

About our guest speakers:Francis Bannon

Fran is Head of Key Account Excellence at Grünenthal. He has has over 20 years’ experience in the pharmaceutical industry across several commercial functions including sales, market access, training and marketing. Fran is responsible for driving for organisational excellence in key account management at Grünenthal, across all our affiliates and partners. Fran is passionate about enabling people and teams to create and deliver solutions that elevate customer experience and business performance.

Originally from Belfast, Fran has spent the majority of his working-life in London and the South East of England, spending the last five years within the Global HQ commercial team.

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Rubica
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