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Commercial and medical teams are being asked to deliver bigger targets with the same (or fewer) resources. In this environment, broad activity isn’t enough. The only way to create real performance uplift is to focus effort on one focussed, high‑value performance area and ensure every measure, action and behaviour supports it.
But in most organisations, scorecards unintentionally pull teams in conflicting directions. Measures designed years ago no longer reflect the outcomes leaders need.
In this webinar, we’ll show you how to:
You’ll leave with key steps to help you align goals and measures that support your brand, therapy area, or customer‑facing function.
Paul is a performance measurement specialist and has worked both internally and as a consultant to deliver change programmes and support the fulfilment of organisational goals and ambitions – based on a foundation of advanced analytics.
Paul is a Partner and co-founded Rubica. He leads on all of our performance measurement work – integrating it into our organisational change programmes so it ultimately improves performance.
Will partners with life sciences organisations to deliver meaningful transformation – making it practical, behavioural, and measurable. With a PhD in Cell and Disease Biology and over a decade of experience at the intersection of science, strategy, and organisational change, he helps clients build the mindsets, behaviours, and capabilities needed to thrive in an ever-evolving healthcare landscape.
Will takes a collaborative, evidence-based approach, grounded in deep sector knowledge. He’s passionate about using data and insights to simplify complex challenges, helping organisations make smart decisions and align teams to turn strategy into lasting performance.
