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recorded event

The future of Key Account Management webinar

Exploring the capabilities to develop now in order for customer relationships to thrive (or even survive) in the future.


Even pre-COVID, pharma and biotech organisations were well aware that the capabilities they need to help their teams develop were different from the ones they’ve relied on in the past. Whether it’s weaving omnichannel thinking into account plans, integrating account insights into brand planning or shifting from delivering 3 key messages towards value-led conversations and relationships with a network of diverse stakeholders within an account, we recognised things needed to change.

Covid 19 is acting as a huge accelerator for this change, with an increasing recognition that we won’t be able to just ‘go back’ to the way we used to think, work and engage with our customers.

About this event

Informed by a decade of data and our emerging experience working with pharma and biotech organisations as they respond to the current crisis, this 45-minute webinar recording shares:

  1. The 6 crucial capabilities Account Managers need to thrive in the future
  2. Why these capabilities are so crucial for sustaining relationships and performance as future models of customer engagement start to emerge
  3. Ways to begin enabling these capabilities right now

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