What HCPs value: Achieving relevance and results with account insights

About this webinar

There are a lot of great therapies available. But that doesn’t mean HCPs will prescribe them.

Success increasingly depends on how well organisations understand their customers, how relevant they make their interactions, and how effectively they work alongside healthcare professionals to remove the barriers standing between patients and the therapies that could benefit them.

It’s why organisations across the industry continue to invest heavily in becoming more customer focused. Teams are being trained, new systems are being introduced and new ways of working are being rolled out, all with the ambition of keeping customers, and the reality they work in, at the heart of decision-making.

Yet many leaders are still asking the same question: If we’re investing more than ever in being customer focused, why aren’t the returns showing up more consistently?

HCP access remains challenging. Key opinion leaders continue to describe fragmented experiences across commercial, medical and sales teams. Industry average NPS with HCPs sees more negative experiences than positive ones.

These aren’t simply customer experience issues. They influence trust, adoption, access, partnership and ultimately patient outcomes.

This webinar brings the customer’s voice into the room

What do customers actually notice? What do they value? And what makes them choose to invest more time in one organisation rather than another?

In this webinar, Anders Mohn Frafjord, Deputy CEO, Oslo University Hospital and Chairman, University Hospital of North Norway, will share what HCPs notice when the industry gets it right, what they notice when it doesn’t, and what genuinely makes a difference from a customer’s perspective.

You’ll hear directly from someone account teams are trying to support and leave with practical ideas for turning customer understanding into meaningful action.

What you’ll leave this webinar knowing

1. What HCPs actually value from the industry, in their words rather than ours.
2. Where account insight tends to get lost between the data and the conversation, and how to spot it in your own plans.
3. One specific behaviour worth changing in your account teams, and what would need to change around it for that behaviour to stick.
4. The answer to your question. Tell us what you’d ask an HCP if you had one in the room, and we’ll put it to Anders.