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webinar

What HCPs value: Achieving relevance and results with account insights

About this webinar

Achieving success in today’s pharma landscape requires a deep understanding of what truly matters to your customers—and the ability to act on that knowledge. This is only possible when teams have access to reliable, relevant insights about both healthcare accounts and their patients AND the capabilities to transform that information into actionable, account-centric insights.

Yet, many pharma teams fall short in this area. According to Rubica’s databank, just 25% of field teams are effective at transforming information into actionable insights.

This webinar series gives you a rare chance to hear directly from:

  • Healthcare Professionals (HCPs) who will share their perspectives on what they value most, where pharma’s current insight strategies are lacking, and how companies can better leverage information.
  • Pharma leaders who have successfully shifted mindsets and behaviours around account insights—resulting in measurable improvements.

Reserve your place


What you’ll gain from this webinar

  • Direct access to HCP insights: Gain direct perspectives from healthcare professionals on what they truly value in pharma partnerships—and where current strategies may be missing the mark when it comes to account insights.
  • Access to what’s proven to work: Explore tested approaches for converting account-level intelligence into actionable plans that benefit patients, providers, and your organisation.
  • Building trust through collaboration: Discover how to cultivate meaningful relationships and trust at the account level, guided by those working on the front lines.
  • Pharma’s adaptive journey: Hear from senior pharma leaders as they share real-world experiences, lessons learned, and practical advice for aligning business goals with evolving healthcare needs.

Why you should join

  1. Drive change: Walk away with practical strategies to bridge the insight gap and boost performance across account teams.
  2. Empower your people: Equip your teams with a clearer understanding of account priorities and actionable ideas for stronger partnerships.
  3. Connect with industry peers: Engage with other senior leaders who are committed to advancing insight-led approaches in pharma.
  4. Interactive Q&A: Bring your toughest questions and get expert answers live from the panel.

Key details

Date: Tuesday, 2nd December
Time: 09:00am GMT (Join from 8:30am GMT)
Duration: 60 minutes
Location: Online (Zoom)

About our December guest speaker:Melanie Boelhouwer

Melanie Boelhouwer, Head Essential Brands at Novartis Netherlands

With a strong foundation in Strategic Account Management and cross-functional team leadership, Melanie has been driving innovation and excellence at Novartis since 2017. Based in Arnhem, The Netherlands, she brings over two decades of experience in the healthcare industry, underpinned by an academic background in Business Administration and Change Management from the University of Groningen.

Reserve your place

 

These sessions are designed for senior pharma leaders who want to lead the way in account insight excellence.

Register now (via the form below) to secure your spot or to get a copy of the recording.

 


Rubica
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