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webinar

What HCPs value: Achieving relevance and results with account insights

About this webinar

Achieving success in today’s pharma landscape requires a deep understanding of what truly matters to your customers—and the ability to act on that knowledge. This is only possible when teams have access to reliable, relevant insights about both healthcare accounts and their patients AND the capabilities to transform that information into actionable, account-centric insights.

Yet, many pharma teams fall short in this area. According to Rubica’s databank, just 25% of field teams are effective at transforming information into actionable insights.

This webinar series gives you a rare chance to hear directly from:

  • Healthcare Professionals (HCPs) who will share their perspectives on what they value most, where pharma’s current insight strategies are lacking, and how companies can better leverage information.

To join the full series, complete the form (right), or to hear from particular speakers, scroll below…


What you’ll gain from this webinar

  • Direct access to HCP insights: Gain direct perspectives from healthcare professionals on what they truly value in pharma partnerships—and where current strategies may be missing the mark when it comes to account insights.
  • Access to what’s proven to work: Explore tested approaches for converting account-level intelligence into actionable plans that benefit patients, providers, and your organisation.
  • Building trust through collaboration: Discover how to cultivate meaningful relationships and trust at the account level, guided by those working on the front lines.

Why you should join

  1. Drive change: Walk away with practical strategies to bridge the insight gap and boost performance across account teams.
  2. Empower your people: Equip your teams with a clearer understanding of account priorities and actionable ideas for stronger partnerships.
  3. Connect with industry peers: Engage with other senior leaders who are committed to advancing insight-led approaches in pharma.
  4. Interactive Q&A: Bring your toughest questions and get expert answers live from the panel.

About our September guest speaker:

Anders Mohn Frafjord, Deputy CEO, Oslo University Hospital, Chairman, University Hospital of North Norway

Anders has many years of experience in hospital management, having served as both CFO and CEO at several hospitals in Oslo. He has extensive expertise in leadership, strategic development, and governance, and has worked closely on collaboration across different parts of the healthcare sector. He also has strong experience in business intelligence and hospital administration. In addition, Anders is active in several international hospital networks, where he both shares his knowledge and learns from global best practices.

Join our September webinar with Anders Mohn Frafjord
Rubica
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