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In this session, Dr Penny Kechagioglou, Chief Clinical Information Officer & Consultant Clinical Oncologist, University Hospitals Conventry and Warwickshire (UHCW) NHS Trust shares a frontline perspective on how pharma and healthcare organisations can work together more effectively – moving beyond product-led conversations to solving real challenges across the patient pathway.
During this webinar Penny shares why so many well-intentioned initiatives fail to land in practice, what clinicians actually look for when deciding whether to engage with pharma, and how early collaboration, real-world data, and co-designed solutions can accelerate both adoption and impact.
The discussion also explores what makes change stick – from leadership alignment and psychological safety to creating the space for teams to reflect, adapt, and embed new ways of working.
Complete the form (right) to watch the webinar to understand how to make your value truly land in the systems you’re trying to work with.
