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How can commercial and medical leaders improve performance across key accounts, without running more pilots or adding complexity for teams?
In this webinar, Professor David Lowe (NHS Greater Glasgow & Clyde) offers a healthcare system perspective on what pharma often gets right (and where performance is lost) when organisations struggle to translate account insight into action. Drawing on real‑world NHS examples, the session challenges common assumptions about engagement, capability and collaboration, and explores how evidence‑led pathways and shared priorities enable pharma teams to be more relevant, focused and effective across accounts.
This is a practical session for leaders looking to improve the impact of account strategies, drive execution at scale, and ensure insight genuinely translates into performance gains.
To access the recording, complete the form (right).
