Why important things are hard to measure

About this webinar

Why is it that the important things for organisational success are also the hardest to meaningfully measure? Important things – like customer engagement, customer-centricity, and digital transformation, and almost every vision and mission statement that exists – seem too intangible and complex to measure directly.

In this recording, performance measurement expert and PuMP founder Stacey Barr, is joined by Paul Frith to reveal the one skill your organisation needs to develop or hone, to make sure the important things are measured meaningfully, including:

• Two problems with how these important things are written in our strategy
• The one skill we all need before we’ll ever be able to meaningfully measure these important things
• A set of questions to practice, to develop this skill
• How this skill makes measure design unbelievably easier and more meaningful