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The Rubica team has spent two decades working alongside and within pharmaceuticals companies (and those from other industries), to support the evolution to a new way of working with customers. Through repeated practice we’ve learned a lot about what helps and hinders organisations in their mission to become more customer-centric and sustainably fit for the external environment. This guide shares those learnings and how to practically apply an approach that will ultimately bring your customer closer.
Miranda Wheatley Price - 