Workbook: managing peoples responses change

This workbook accompanies Rubica’s video on ‘Anticipating, recognising and motivating people’s responses to change’ , it shares a practical exercise for how to put David Rock’s SCARF into practice.

The letters S C A R F are a mnemonic for five common factors that can activate a reward or threat response in social situations and subsequently affect how people can perceive and respond to change. This workbook will guide you through these five factors – help you to anticipate, recognise and manage people’s responses to either a current or upcoming change.