With the ongoing centralisation of healthcare systems globally, the purchasing and decision-making process is changing radically. Responsibility now lies predominantly with senior payers and managerial stakeholders rather than the traditional clinicians, hospital pharmacists or department directors.
This presents a challenge. Access, medical and commercial pharma teams are called upon to negotiate and lead strategic conversations at a much higher level. But many, however experienced, lack the required skills or confidence.
What this programme focuses on
Rubica’s programme equips your people with the essential knowledge, competence, and skills to navigate the new process – from crystallising problem statements to recommending solutions with the best quantifiable outcomes. It will also support them to shift mindsets, gain self-belief, and understand how ongoing conversations will build credibility.
Participants are given a safe psychological space in which to deal with self-doubt. Apart from gaining the knowhow essential to conducting system and population-level conversations, they are also given a framework for pulling together the cross-organisational teams the new decision-making landscape demands.
Results this programme delivers
Senior level stakeholder conversations will become more frequent along with opportunities for formalised partnerships. By supporting patient access to medicines at population level, these partnerships promote growth in critical accounts, sustain current brand share, and accelerate the uptake of new products.
To find out more about our Health System Partnering programme, contact us by clicking the link below.