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6-week account planning excellence capability accelerator
This 6-week virtual programme will help keep teams engaged and motivated, while getting them set up brilliantly for the time when they can see customers again.
Virtual capability programmes can deliver rapid impact. In a recent award-winning programme that ran to November 2019 there was:
We noticed a plateau in sales with the competition making an impact due to a new offering.
With some information gathered about the account we were able to form a plan for that account, pulling on a cross-functional team to remove the blocks we’d identified and make changes for that specific regional account. As a result of implementing the account plan, the sales curve changed, we returned to growth, increased F2F access with key customers and for the first time ever, this account allowed a visiting KOL to speak at a departmental meeting, something no other pharma company has achieved.Business Unit Director, Global Pharmaceuticals Company
A case study on how we helped Novartis encourage teams in high-potential markets to adopt a more customer-centric way of working.
A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.