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latest insights

Rubica’s latest Key account excellence (KAE) fundamentals insights

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Insights

Spearheading: Creating a step change in Key Account performance

27 Nov 23 -
Lisa Talifero

Common account planning pitfalls – what they are and what to do about them (Form)

What excellent Key Account Management really looks like (Form)
Health system partnering

Leveraging ‘weak signals’ to influence a brand strategy and account plan

29 Aug 23 -
Sophie Brooks

Moving on up: HCP common goals – a deal with the devil or a blessing in disguise?
Key account management of the future | Insights

Crisis or crossroads? Key account management post-COVID
Pharma key account management | Insights

Six steps to key account management strategy in pharma
Key account management aspiration | Insights

Why key account management is important in Pharma
Essentials for key account management | Insights

Key account management strategy in Pharma
Key account excellence in Pharmafield | Insights

Key Account Excellence – is this the missing piece?
Battle with Key Account Excellence | Insights

Why do we still battle with Key Account Excellence?
Key account excellence agility | Insight

Excellence in Key Account Management: A Guide
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