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culture conversations

Culture change communication

Colleague culture conversations

Encouraging people to openly talk about culture change so an understanding and connection is built.

A diverse mix of voices leads to better discussions, decisions, and outcomes for everyone.

- Sundar Pichai

Encouraging dialogue around your culture

A robust and meaningful culture change communication solution designed to accelerate organisation-wide understanding around the culture you want to create, allowing people to make sense of it for themselves and get involved in bringing the change to life.

Led by a peer community of ‘Beacons’ (individuals who have natural influence in the organisation), colleague conversations are a safe place for people to get involved, make sense of changes and work out how they’ll contribute. They break down silos, build relationships and trust to get everyone moving in the same direction.

Culture conversations | Programme

Culture change case studies

Rubica’s culture change work is fantastic. It blends the framework for asking the right questions with an empirical rigour, but also offers practical tools. Going through Rubica’s various steps and taking that journey has been vital. We couldn’t have done that by ourselves.

Rob Smyth, Executive Director of People, Digital & Change Read more

Changing a culture for future success

A case study on how we helped Blue Chip Technology create a more positive workplace culture that better supported their new strategic direction.

Blue Chip Technology

Enabling a high performing culture

A case study on how we helped Celgene sustain and strengthen its high-performing culture through a bespoke culture change programme.


Delivering excellence to customers

A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.

All case studies

What clients say about our culture programmes

These guys are experts in taking the culture challenge, thinking about how to break that down into pieces and coming up with a model for you to deliver across the organisation.


Could your culture use a kick-start?

Find out how we can help you create the culture you want.