⚠️ Unsupported Browser

Your browser is not supported.

The latest version of Safari, Chrome, Firefox, Internet Explorer or Microsoft Edge is required to use this website.

Click the button below to update and we look forward to seeing you soon.

Update now
culture change canvas

Culture change management

Culture Change Canvas

Making culture change more tangible with a road map that is practical, accessible and do-able.

Change the way you look at things, and the things you look at change.

- Wayne Dyer

Making culture change more accessible

The Rubica Culture Change Canvas is designed to make culture change management more accessible. It pulls through the culture change you want to make into tangible, practical and prioritised ‘do now’ actions with assigned owners and clear decision rights.

Rooted in the work of theorist Edgar Schein and inspired by the Operating Model Canvas of Ashridge Business School, the canvas uses the qualitative and quantitative data from our culture change survey and diagnostic to provide you with a roadmap that involves everyone and, when implemented, will move your organisation towards the culture it wants to create.

Culture change | Programme

Culture change case studies

Rubica’s culture change work is fantastic. It blends the framework for asking the right questions with an empirical rigour, but also offers practical tools. Going through Rubica’s various steps and taking that journey has been vital. We couldn’t have done that by ourselves.

Rob Smyth, Executive Director of People, Digital & Change Read more

Changing a culture for future success

A case study on how we helped Blue Chip Technology create a more positive workplace culture that better supported their new strategic direction.

Blue Chip Technology

Enabling a high performing culture

A case study on how we helped Celgene sustain and strengthen its high-performing culture through a bespoke culture change programme.


Delivering excellence to customers

A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.

All case studies

What clients say about our culture programmes

These guys are experts in taking the culture challenge, thinking about how to break that down into pieces and coming up with a model for you to deliver across the organisation.


Could your culture use a kick-start?

Find out how we can help you create the culture you want.