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communicating & leading culture change

Leading culture change

Culture change story builder

Creating and sharing a clear narrative around your cultural aspiration.

No one can whistle a symphony. It takes a whole orchestra to play it.

- H.E. Luccock

Compellingly sharing your message on culture

The story builder will support you with leading culture change by creating a clear narrative around the culture you want to create, why it’s needed, and how it aligns to your organisational strategy and purpose.

The programme focuses on aligning leaders around the story and equips them with the confidence to share the message organisation-wide.

We also support you to integrate the culture story into existing communication plans and engagement activity, or build engagement plans from scratch that reinforce and live out the culture you want to create.

Culture change story builder | Programme

Culture change case studies

Rubica supported us in a critical culture change project that was fundamental to our business’ progression. Guiding us through their robust and interactive Culture Change Canvas, Rubica built understanding around our beliefs and behaviours and how they were positively and negatively influencing our culture.

Rubica’s approach was collaborative, went across functions and offered a series of digestible ‘building blocks’ that supported us in shifting our culture to an increasingly positive space that was built on our cultural strengths.

We’d recommend Rubica to any company who needs to make a change or build a positive culture.

Dan Sherwen, Head of Organisational Quality and Improvement, Blue Chip Technology Read more

Creating a culture to support a community

A case study where we helped Silva Homes to enhance its existing culture to enable a new strategic plan.

Silva Homes

Enabling a high performing culture

A case study on how we helped Celgene sustain and strengthen its high-performing culture through a bespoke culture change programme.


Delivering excellence to customers

A case study on how we helped Sanofi shift mind-sets and ways of working to a more customer-centric approach.

All case studies

What clients say about our culture programmes

These guys are experts in taking the culture challenge, thinking about how to break that down into pieces and coming up with a model for you to deliver across the organisation.


Could your culture use a kick-start?

Find out how we can help you create the culture you want.