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What HCPs value: Achieving relevance and results with account insights

Customer-Centricity 24th March 2026
This webinar series draws on direct HCP perspectives and real‑world experience to explore what drives relevance and impact across accounts. The sessions share tested approaches for turning account insights into action, building trust through collaboration, and delivering outcomes that matter to patients, providers and organisations.

What HCPs value: With Grunenthal & Madrid Healthcare System

In this webinar, Dr. Anna Isabel Gonzalez‑Gonzalez (Primary Care Physician and Innovation Leader, Madrid Health Authority) and Francis Bannon (Head of Key Account Excellence, Grünenthal) explore what healthcare professionals truly value from pharma partnerships, and how account insights can be better translated into relevance and results. Drawing on frontline experience from both healthcare and industry, the discussion highlights why information alone falls short, where account strategies can miss the mark, and what it takes to build insight‑led, trust‑based partnerships that deliver real impact for patients, providers and organisations.

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What HCPs value: With NHS Greater Glasgow & Clyde

In this webinar, Professor David Lowe (Consultant in Emergency Medicine, NHS Greater Glasgow & Clyde) shares frontline and system‑level perspectives on what it takes to turn insight into meaningful, scalable impact. Drawing on real examples from across the NHS, the discussion explores how organisations can move beyond pilots and point solutions to design evidence‑led pathways, build trust through collaboration, and translate account insights into better outcomes for patients, clinicians and healthcare systems.
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